Direct mail piece3/17/2023 ![]() Sending personalized mailers to 100,000 recipients doesn’t require 100,000 different files. The best part? Personalizing direct mail campaigns is easier than you might think. When personalization goes beyond the first and last name variable, response rates increase even more. In fact, a 2021 USPS study found 60% of millennials feel the information in their direct mail is more useful than email, with 80% looking forward to what they receive in the mail each day.Īnd when direct mail campaigns are personalized, response rates skyrocket.īy adding just the first and last name of the recipient to a direct mail piece, response rates can increase by 135%. 70% of consumers view direct mail as more personal than intrusive online interactions.Īdditionally, direct mail is actually preferred by audiences across the board–even millennials.With an email, you’re limited to approximately nine words in the subject line.Messages don’t get lost in the clutter of a social media feed or ad-infested website.Direct mail recipients don’t use ad blockers like nearly half of internet users do.A mailbox isn’t as inundated as an inbox.Why are the open rates of direct mail so high? To start, up to 90% of mail is opened, compared to the average email open rate of 20%. Then everyone thought that social media would kill both.Īs it turned out, there’s plenty of room for multiple communication channels in this world, but direct mail continually rises to the top in terms of effectiveness. There was a time when everyone thought email would kill direct mail. The hype around direct mail may ebb and flow as new communication channels come and go, but its effectiveness has remained constant. Real-world examples of modern direct mail campaigns that convert.The importance of data in direct mail campaigns.How to incorporate direct mail as part of an integrated marketing strategy.In this guide, you’ll find an all-encompassing rundown of modern direct mail, including: It’s also extremely effective at building brand awareness, boosting conversions and generating new business. Modern direct mail is personalized, data-driven and fast. While direct mail is technically referred to as a “traditional marketing channel,” modern direct mail is anything but traditional.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |